Who we are
This Privacy Policy describes how Shanghai Cuiji International Trading Co., Ltd. (“we”, “us”, or “our”) collects, uses, and shares personal information collected through our website, https://shop.deyecloud.com (the “Website”). We operate the Website globally.
We are committed to protecting your privacy and handling your data in an open and transparent manner. This policy explains what information we collect, how we use it, your rights regarding your data, and how you can contact us.
- Information We Collect
We collect personal information to provide and improve our services, process transactions, and communicate with you. The types of information we collect depend on how you interact with our Website.
Information You Provide Directly:
Contact Information: Such as your name, email address (e.g., collected when you create an account, subscribe to newsletters, or contact us).
Payment Information: When you make a purchase through the Website, we collect information necessary to process your payment, including payment card details (card number, expiration date, CVV) or other financial information. Note that payment processing is typically handled by third-party payment processors, and we do not directly store your full payment card details on our servers.
Account Information: If you create an account, we collect your username, password, and any other information you provide in your profile.
Communications: Records of your correspondence with us, such as emails or messages sent through contact forms.
Information Collected Automatically:
Usage Data: We automatically collect information about your interaction with our Website, such as the pages you visit, the links you click, the features you use, and the time spent on our site.
Technical Data: This includes your IP address, browser type and version, operating system, device type, and other technical information about how you access our Website.
Cookie Data: We use cookies and similar tracking technologies to collect information about your browsing activity. See the “Cookies and Tracking Technologies” section below for more details.
- How We Use Your Information
We use the information we collect for various business purposes, including:
Providing and Maintaining the Website: To operate, maintain, and improve the functionality of the Website.
Processing Transactions: To process your payments, fulfill orders, and manage your purchases.
Communication: To respond to your inquiries, send you service-related communications (like order confirmations, security alerts, and support messages), and administrative notices.
Marketing and Promotion: To send you marketing communications, newsletters, and promotional offers about our products and services that may be of interest to you, based on your preferences and consent where required.
Analytics and Improvement: To understand how users interact with our Website, analyze trends, track user activities, gather demographic information, and improve our Website content, features, and user experience.
Security and Fraud Prevention: To detect, prevent, and address fraud, security risks, and other malicious activities.
Compliance with Law: To comply with applicable legal obligations, enforce our terms and conditions, and protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others.
- Legal Basis for Processing (for Users in the European Economic Area/UK)
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we rely on the following legal bases for processing your personal data:
Performance of a Contract: We process your personal data to perform our contractual obligations to you, such as providing access to the Website and processing your payments.
Legitimate Interests: We process your personal data where necessary for our legitimate interests, such as improving our services, marketing (where permissible), security, and fraud prevention, provided that these interests are not overridden by your data protection rights.
Consent: We may process your personal data based on your consent, such as when you sign up for marketing communications. You have the right to withdraw your consent at any time.
Legal Obligation: We may process your personal data where necessary to comply with a legal obligation.
- Cookies and Tracking Technologies
We use cookies and similar tracking technologies (like web beacons and pixels) on our Website.
What are Cookies? Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owners.
How We Use Cookies: We use cookies for various purposes, including:
Necessary Cookies: Essential for the operation of the Website (e.g., remembering login details, managing your shopping cart).
Analytical/Performance Cookies: To analyze how visitors use our Website and monitor performance, allowing us to improve our site (e.g., Google Analytics).
Functionality Cookies: To remember your preferences and choices (e.g., language or region settings).
Marketing/Advertising Cookies: To deliver advertisements relevant to your interests and measure the effectiveness of advertising campaigns.
Your Choices: Most web browsers are set to accept cookies by default. You can usually modify your browser settings to decline cookies or to alert you when cookies are being sent. However, if you disable cookies, some features of the Website may not function properly. You can also manage your preferences for certain third-party cookies through industry-specific opt-out pages.
- How We Share Your Information
We may share your personal information with third parties in the following circumstances:
Service Providers: We share your information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, data analysis, marketing assistance, customer service, and hosting services.
Payment Processors: We share your payment information with third-party payment processors to complete transactions.
Analytics Providers: We share information with analytics providers (like Google Analytics) to analyze Website usage.
Marketing Partners: We may share information with marketing partners to facilitate advertising and promotional campaigns.
Business Transfers: In connection with or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
Legal Requirements: If required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or protect the personal safety of users of the Website or the public.
With Your Consent: We may share your information with your consent or at your direction.
We do not sell your personal information.
- International Data Transfers
Given that we operate the Website globally, your personal information may be transferred to, stored, and processed in countries other than your own, including countries outside the European Economic Area (EEA) and the UK, which may not have the same data protection laws as your jurisdiction.
When transferring personal data internationally, we take appropriate steps to ensure that your information is treated securely and in accordance with this Privacy Policy and applicable data protection laws. This may include using standard contractual clauses approved by the European Commission or other relevant authorities, or relying on other lawful data transfer mechanisms.
- Data Security
We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.
- Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
- Your Rights
Depending on your location and applicable data protection laws, you may have certain rights regarding your personal information:
Right to Access: You have the right to request access to the personal information we hold about you.
Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
Right to Erasure (Right to be Forgotten): You have the right to request that we delete your personal information under certain circumstances.
Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information under certain circumstances.
Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
Right to Object: You have the right to object to the processing of your personal information under certain circumstances, including processing for direct marketing purposes or based on legitimate interests.
Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw your consent at any time.
Rights Related to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
Right to Lodge a Complaint: If you are located in the EEA or UK, you have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal data infringes applicable law.
To exercise any of these rights, please contact us using the contact details provided in the “Contact Us” section below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights).
- Children’s Privacy
Our Website is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information from our systems.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the “Effective Date” at the top of the policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
- Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
Company Name: Shanghai Cuiji International Trading Co., Ltd.
Website: https://shop.deyecloud.com/
Email: OnlineshopService@deye.com.cn
